SUPERSPORT UNITED FC CREST
in July 2001, by Orange Juice Design.
A club Crest
A club crest is not a logo. It is bound by more severe dimensional factors, and
has to be a certain (or more general, practical) shape for use on club strips
and promotional material, from footballs to banners.
It also serves as a focus for the enthusiasm of the fans. In the case of
established crests, its significance is intrinsic, and through decades of
identification, fans have become emotionally attached to the crest and all that
it stands for.
In the case of a new crest, like this one, the design with its combination of
elements and range of meaning needs to elicit or provoke this emotion from the
This crest has been designed to encompass and give prominence to the Supersport
The enclosing device is reminiscent of the horns of a bull and by implication
the bull’s horn attacking formation, a historical South African symbol of
At the end of the horns are the stars, the rising stars of a talented young
team, or the fireworks the fans can expect during (and after) each match.
The scroll is a traditional football device which formalizes membership of the
fan base, and lends the heritage of the game to a young team.
The ball with its explosive device bursts out of the crest as it would from a
striker’s boot, giving movement and dynamism to the design.